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Investor Information
Frequently Asked Questions Relative to RESQSTAR and the Attributes Common to Successful Ventures:
Q-1 - Does the company exhibit products and services that establish a new or greatly expanded market that support investing in the development of a large public company?
Yes, the greatly expanded market is the improvement to GPS vehicle telematics industry by allowing protected clients to take GPS with them when they leave their car. The new market is the stand-alone Personal Carry GPS Duress Alerts provided by a comprehensive one stop shop solution for people tracking, personal security and emergency response protocols.
Q-2 - Can the CEO and the other management team members attract "A" level players to join the team?
Yes, Michael D. Park, the retired U.S. Marshal and founding CEO is a government trained expert in personal security with the credentials to gain the attention and get past the gatekeepers of niche high demand marketing segments that have a need for GPS product and services. The CEO has already attracted enthusiastic commitments and partnering agreements from a multi-million dollar alliance of backend service providers required to power these new systems. Cathy Phelin, the Vice President for dealer services is a graduate of Mississippi State University (BS) and Texas Women's University (M.Ed. and MS.). As a master educator she has developed and presented training seminars, developed curriculum, consulted for product development and participated in strategic planning and implementation for small companies and large corporations. Her experience includes award winning direct sales experience.
Q-3 - Is there a visceral understanding of the importance of customer input in guiding product development?
Yes!, we know that there is vast consumer understanding and daily use of the now common cell phone and that customers are accustomed to ever smaller phones with more value added features. Because of this, it is our belief that protected clients would not accept additional bulky and expensive attachments to their existing hand-sets but would buy a designed specific solution to that offers a covert and effective way to resolve their personal security concerns. Vehicle owner consumers that use GPS in their cars now and appreciate the service will welcome the ability to take GPS security with them when they leave their car.
Q-4 - Does the team suffer from the "Field of Dreams" syndrome (build it and they will come)?
No!, The first example setting business model for GPS vehicle telematics is the OnSTAR system by General Motors. The GM effort started as a clever way to promote their brand and to sell a few more cars. Three million units and growing later, we all recognize how popular these services can be. While the RESQSTAR solutions improve vehicle telematics in several functional areas the company also benefits from the growing consumer awareness nexus to OnSTAR. With the introduction of the concept for personal carry GPS duress alerts by RESQSTAR the company has already been contacted by several high demand niche marketing segments. This includes officials within the Department of Defense, the Pentagon, Military, government law enforcement agencies and large commercial real estate companies. All are looking for a way to provide the very same solutions we have designed and are now preparing to launch. In addition to this, even before implementing any search engine advertising campaigns for the on-line store (www.gpsrescue.com) the company has received numerous calls for individual orders.
Q-5 - Is there a product roadmap and, if so, what is the rationale behind it?
Yes, the government has mandated a couple of telecommunications industry requirements that actually assist RESQSTAR in its new product offering. First, the E-911 mandate required all modern cell phone hand-sets to have a GPS chip installed for future plans to allow "official" 911 dispatchers the capability to locate roving cell phone callers. The caveat to this requirement and advantage to RESQSTAR is that they did not address who was going to conduct the R & D and/or pay for it and who would coordinate all the new software that would and is required to make the several cell phone hand-sets compatible with the thousands of 911 call centers. Next, the government mandated that analog systems be phased out almost entirely by the end of this decade to be replaced with the now improved digital systems similar to the long used European model. RESQSTAR Personal Carry GPS Duress Alerts are digital and with a slightly different chip installed during production these units are also compatible with European markets.
Q-6 - How are the specifications for these new products defined?
Size, antenna strength and power supply are the three parameters that govern what is a practical and operationally an ideal package for the new personal carry GPS duress alerts from RESQSTAR. The greatest proprietary and functional size contribution made by RESQSTAR is in the exclusive small size and power of the radio component parts used in every unit. RESQSTAR holds the FCC certification for these sets and is in a position to license or withhold additional applications as determined in our best interests.
Q-7 - What is the company's competitive advantage?
Marketing focus and niche target marketing are two important areas that define the RESQSTAR competitive advantage over others. While GM's OnSTAR system is a manufactured option in certain brand name vehicles, their customer service offers limited client access and little flexibility in the product/service applications. The RESQSTAR vehicle telematics business model call for selling through to the vast aftermarket vehicle owner consumer through dealer showrooms and by direct sales, on-line store, national sales rep firms, independent dealers and future prospects for stand alone retail installation centers. Any new or used car dealer can offer RESQSTAR as a dealer installed option at the point of sell. It's fair to say that the mobile radio industry, RF technology segments and certainly wireless cell phone makers are interested in the emerging personal security services made possible with ever expanding technical capabilities. The design specific personal security solutions from RESQSTAR, however, provide the opportunity to build first in the market brand recognition with a truly wireless mobile solution for people tracking. This includes high demand marketing segments like real estate agents, child locating, officer safety and judicial security. Unlike the would be cell phone solutions from the telecom industry, RESQSTAR provides industry specific GPS and personal security expertise in a one stop shop. Our protected clients can purchase their unit and receive wireless service, roadside assistance, 24 hour emergency monitoring and even concierge services without paying multiple monthly fees to different service providers.
Q-8 - Is the value proposition strong enough to cause new customers to adopt the product?
Yes, the RESQSTAR vehicle telematics system offers more client friendly features than others, is priced right and easily installed nationwide by independent aftermarket providers. The system can be ordered on line with a credit card through the corporate web site at www.gpsrescue.com. The newer Personal Carry GPS Duress Alerts represent the next level in a non-violent take with you anywhere personal security solutions. These units cost less than a hand-gun and in a mobile dangerous world offer peace of mind to anyone working or traveling alone.
- RESQSTAR Improves GPS Vehicle Telematics by allowing protected clients to take their GPS with them when they leave their car.
- RESQSTAR Personal Carry GPS Duress Alerts can be configured for multiple high demand niche markets.
- RESQSTAR has important alliances with a multi-million dollar infrastructure of back-end service providers in place.
- RESQSTAR holds the FCC certification for the new smaller radio technology incorporated in each mobile unit
- RESQSTAR management has the credentials to introduce this product to law enforcement, judges and military applications
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